When we think of Gustav Klimt, one of the first things that comes to mind is his striking use of gold, intricate patterns, and bold, symbolic imagery. As one of the most iconic painters of the early 20th century, Klimt’s work has impacted the art world and contemporary design. His visionary style continues to inspire, not just within the realms of art, but also in fashion, making him the perfect muse for our new collection, Through the Gold.

Gustav Klimt was an Austrian symbolist painter, celebrated for his involvement in the Vienna Secession movement. His work is characterized by a combination of fine art and ornamental details that challenged the artistic conventions of his time. Known for his avant-garde approach, Klimt was unafraid to explore themes of love, death, and life, often using gold leaf to accentuate his paintings’ richness and texture. His art is a fusion of decadence and symbolism, capturing the beauty of life’s most intimate moments.

Gustav Klimt’s artistic legacy is rich with masterpieces that have defined the Symbolist movement and the Vienna Secession. One of his most celebrated works, The Kiss (1907-1908), is a striking portrayal of love, intimacy, and beauty, capturing a couple enveloped in golden patterns. Another renowned piece, Portrait of Adele Bloch-Bauer I (1907), is a stunning example of his use of gold leaf and intricate detailing, immortalizing one of Vienna’s most famous artists.

Beyond these, Klimt’s Judith and the Head of Holofernes (1901) showcases his bold exploration of powerful female figures, intertwining sensuality and symbolism. His works in the Beethoven Frieze (1902), a monumental mural celebrating the composer, reflect his interest in mythology and allegory. Klimt’s collection as a whole is marked by his mastery of gold, sensuality, and profound symbolism, leaving behind an unparalleled artistic legacy.

"Whoever wants to know something about me, they ought to look carefully at my pictures." – Gustav Klimt believed his art was a reflection of his soul and mind, inviting the world to see who he truly was. This philosophy is at the heart of our FW2024 BABEYOND holiday campaign. Like Klimt, we want our designs to speak for us—to reflect the lifestyle we live and the timeless glamour we hold dear.

Gold, to Klimt, was more than just a color; it was a statement of beauty and meaning. In this collection, we embrace the same approach. Through rich gold accents, bold geometric patterns, and deep, vibrant colors, we celebrate the opulence, individuality, and modern spirit that defined the 1920s—and continues to inspire us today.

Our collection showcases luxurious fabrics like velvet and intricate beadwork, all reminiscent of the golden age of fashion. The 1920s was a time of fearless expression, and Gustav Klimt was known as "The Painter of Women," capturing their beauty and strength. This holiday season, we invite you to experience that same spirit of elegance and celebration.

Get ready to dress up for a Gilded Celebration—Holiday 2024.